Client: Warrior (New Balance)
Role: User Experience Designer (SapientNitro)
Wireframes + Interaction Design
Visit the site: Warrior.com
A premier manufacturer of Lacrosse and Hockey equipment owned by New Balance, Warrior wanted to relate to its core audience, Teenage Boys. But more importantly, they already had a CMS selected. Demandware doesn’t offer a lot of options. The challenge was to bring some of the excitement of “The fastest game on feet” on the slowest evolving CMS.