Client: Warrior (New Balance)
Role: User Experience Designer (SapientNitro)
Wireframes + Interaction Design
Visit the site: Warrior.com
A premier manufacturer of Lacrosse and Hockey equipment owned by New Balance, Warrior wanted to relate to its core audience, Teenage Boys. But more importantly, they already had a CMS selected. Demandware doesn’t offer a lot of options. The challenge was to bring some of the excitement of “The fastest game on feet” on the slowest evolving CMS.
Year 2010 Client: Graduate Program Office at Massachusetts College of Art and Design Print Design + Web Design Photoshop + InDesign + HTML + CSS [Selected Works] Image 1-3: Graduate Program 2010 Enrollment Package (required B&W design) Image 4: Graduate Program 2010 Catalog Page
Year 2010 Client: BerkleeMedia | Berklee College of Music Web Design Photoshop + HTML + CSS One Month Left Promotional HTML Email Design.
Year 2011 Client: Dunkin’ Donuts Role: User Experience Designer (SapientNitro) Wireframes + Interaction Design OmniGraffle I worked on this digital menu board project as a Jr. Information Architect. My task is to organize and structure menu items, local special items and limited-time offer items and then make initial plan and designs for digital menu layout [...]
Year 2011 Client: New Balance Role: User Experience Designer (SapientNitro) Wireframes + Interaction Design OmniGraffle Visit the site: New Balance UK
Year 2012 Client: Crabtree & Evelyn Project: Ecommerce Site (Desktop & Mobile) Role: Lead User Experience Designer (SapientNitro) Wireframe + Interaction Design OmniGraffle People’s Champ, 2013 Pixel Awards (Commerce categroy) Visit the site: Crabtree & Evelyn
Year 2010 Client: BerkleeMedia | Berklee College of Music Web Design Photoshop + HTML + CSS Selected single web page design including: – Berklee Music Promotion Page – Berklee Music Youtube Page – Berklee Music Page for Sponsor’s Site
Year 2012 Client: Victorinox (Swiss Army) Role: Lead User Experience Designer (SapientNitro) Wireframe + Story Board + Interaction Design OmniGraffle 2013 IAC Internet Advertising Awards – Second Place Silver Bowl, 52nd Hatch Awards Visit the site: Victorinox Swiss Army The makers of fine Swiss timepieces asked Sapient to tell a story. A story that also [...]
Year 2009 Client: Freescale Graphic User Interface Design Photoshop + Illustrator + AfterEffect Team up with Matt Cole and Qianru Zhang Scenario Video A video prototype/narrative based on contextual research Concept Video: TouchScreen GUI Download: ProcessBook_TouchUI Check out the processbook for detail information.
Year 2012 Client: Philips Healthcare, Global Customer Service Department Role: Lead User Experience Designer (SapientNitro) Wireframes + User Testing + Interaction Design OmniGraffle This project is to detangle the customer services online offering into “support/maintenance” and “consulting/services” categories and for the Healthcare home page to reflect this new organization. There are three phases on this [...]
Year 2011 – 2012 Client: Carrier Role: User Experience Designer (SapientNitro) Wireframes + Interaction Design OmniGraffle Visit the site: Go Live Soon Take a client without a brand in an industry where every product is a box and try and make something cool. Carrier, the world’s largest heating, ventilation and air conditioning (HVAC) company and [...]
Alexander Wang is an award winner interaction designer and consultant who has background in Industrial Design, Information Architecture, UX Design, Web Design and Finance (Economics).
Currently, Alex is an UX Design lead in Universal Shopping Experience group at Amazon.com for retail user experience across Detail page, Cart and Checkout pipeline on all platforms.
Please see Resume Page for more information.