Client: Warrior (New Balance)
Role: User Experience Designer (SapientNitro)
Wireframes + Interaction Design
Visit the site: Warrior.com
A premier manufacturer of Lacrosse and Hockey equipment owned by New Balance, Warrior wanted to relate to its core audience, Teenage Boys. But more importantly, they already had a CMS selected. Demandware doesn’t offer a lot of options. The challenge was to bring some of the excitement of “The fastest game on feet” on the slowest evolving CMS.
Year 2012 Client: CVS Project: CVS Digital Experience Pitch (concept design) Role: User Experience Designer (SapientNitro) Wireframes (created in 2 days) + Interaction Design OmniGraffle
Year 2009 Client: Freescale Graphic User Interface Design Photoshop + Illustrator + AfterEffect Team up with Matt Cole and Qianru Zhang Scenario Video A video prototype/narrative based on contextual research Concept Video: TouchScreen GUI Download: ProcessBook_TouchUI Check out the processbook for detail information.
Year 2012 Client: Victorinox (Swiss Army) Role: Lead User Experience Designer (SapientNitro) Wireframe + Story Board + Interaction Design OmniGraffle 2013 IAC Internet Advertising Awards – Second Place Silver Bowl, 52nd Hatch Awards Visit the site: Victorinox Swiss Army The makers of fine Swiss timepieces asked Sapient to tell a story. A story that also [...]
Year 2011 Client: Dunkin’ Donuts Role: User Experience Designer (SapientNitro) Wireframes + Interaction Design OmniGraffle I worked on this digital menu board project as a Jr. Information Architect. My task is to organize and structure menu items, local special items and limited-time offer items and then make initial plan and designs for digital menu layout [...]
Year 2014 Client: Amazon Project: Shopping Cart & Add to Cart Confirmation Page Redesign (Desktop, Mobile & Tablet) Role: User Experience Design Lead Wireframe + Interaction Design Axure RP The redesign increased Amazon projected revenue by US$176.2MM.
Year 2012 Client: Crabtree & Evelyn Project: Ecommerce Site (Desktop & Mobile) Role: Lead User Experience Designer (SapientNitro) Wireframe + Interaction Design OmniGraffle People’s Champ, 2013 Pixel Awards (Commerce categroy) Visit the site: Crabtree & Evelyn
Year 2008 Photoshop + Content Management System (Joomla) This website was built on Joomla CMS. Designed for my business classmates at Savannah College of Art and Design to learn and understand the basics of economics and finance. They are invited to join the website and discussed the related topics (even the assignments) on the Finance [...]
Year 2010 Client: BerkleeMedia | Berklee College of Music Information Architecture + Web Design Photoshop + HTML + CSS User flow and sample demo of the Berklee College of Music online catalog page redesign.
Year 2012 Client: Staples – Copy and Print Service Role: Lead User Experience Designer (SapientNitro) Wireframes + Interaction Design OmniGraffle Visit the site: Staples Copy & Print
Year 2010 Client: BerkleeMedia | Berklee College of Music Web Design Photoshop + HTML + CSS Selected single web page design including: – Berklee Music Promotion Page – Berklee Music Youtube Page – Berklee Music Page for Sponsor’s Site
Alexander Wang is an award winner interaction designer and consultant who has background in Industrial Design, Information Architecture, UX Design, Web Design and Finance (Economics).
Currently, Alex is a Sr. UX Design Lead at Groupon. Please see Resume Page for more information.