Victorinox Swiss Army Companion For Life Campaign

Year 2012
Client: Victorinox (Swiss Army)
Role: Lead User Experience Designer (SapientNitro)
Wireframe + Story Board + Interaction Design

2013 IAC Internet Advertising Awards – Second Place
Silver Bowl, 52nd Hatch Awards

Visit the site: Victorinox Swiss Army

The makers of fine Swiss timepieces asked Sapient to tell a story. A story that also sold product online. But, how do you build a connection to an inanimate object? You highlight the people who use it. You bring a sense of adventure and you make a memorable experience. One that fits into a brand site but breaks the borders of 960 pixels.

Enter Parallax. Ok, this isn’t so much about Parallax, but how navigation and a scrollbar can be more then structure, they can be an experience.